SMS marketing features for continuous growth

Many organizations use text marketing software to send promotional offers and alerts to customers. While every SMS marketing software is different, Textline has an abundance of features to help scale via text message marketing.

SMS Gateway Provider Prices 2024

Below are the cheapest SMS Gateway providers:

Low Price SMS Gateway Comparison 2024

Various SMS gateway providers in the US and overseas have low prices for their mass text messaging services. However, it is important to consider any additional charges standard SMS service features that aren’t included in the pricing plan. These charges include set up fees, monthly charges, prices for additional features (such as MMS or short and long code or SMS reminders), payment modes, and contractual arrangements.

Mass texting

Save time and effort with an SMS provider that allows you to send text blasts to many customers at once. Instead of typing the same message over and over, you can send one message to many simultaneously.

Seamless opt-ins

Pick a provider that makes it easy for customers to opt into your marketing messages or provides suggestions on how to collect more opt-ins. Look for one that offers a text-to-join, which allows people to sign up to receive SMS messages by sending a keyword like “start” to your phone number.

Seamless opt-outs

One key to legal text marketing is to ensure customers can easily opt out of promotional messages. The right software automatically unsubscribes contacts if they reply with words like STOP or END.

Compliance guidance

You want an SMS provider that is familiar with regulations like the TCPA, the Campaign Registry, and CAN-SPAM Act. You need to make sure your text marketing is compliant, and the right SMS provider will help you understand the regulations and requirements.

Two-way messaging

There’s a human behind every phone number in your contact list. As a result, you’ll want to ensure you can respond to anyone who replies to your text marketing message. Having two-way text conversations will help you build connections with customers and answer questions quickly to close more sales.

MMS

When it comes to marketing, often a picture is more engaging. As a result, pick an SMS software that supports multimedia messaging.


Contact management

You want a provider that makes it easy to add and manage contact lists. Look for those with import options like excel or CSV files and one that allows contact segmentation. This will make it easier to tailor specific messages to a group of contacts.

Message scheduling

Ensure your business SMS platform allows you to schedule messages around the clock. That way, your marketing message will be sent to your target audience at the right time.

SMS API

Some businesses will want a provider that has an SMS application programming interface. This will allow for greater marketing automation. The API can make marketing workflows more productive and connect disparate software.

Auto reply texts

Adding auto-reply texts to your SMS marketing means customers will get a response quickly. This could include order confirmation texts, appointment confirmation texts, or thank you messages.

Message templates

To save time and effort, look for a provider that allows you to create and store text templates. This will help you save several canned responses to answer common customer questions or help you craft your next marketing text faster.

Solid metrics

You want an SMS provider that allows you to track the performance of your text marketing campaign. Ensure you can see metrics like delivered, not delivered, replies, and more.

SMS surveys

SMS surveys are a great way to learn more about your customers’ needs. Use SMS surveys to understand brand awareness, collect customer data, or adjust your marketing campaign.